Privacy Policy

Effective Date: January 1, 2024 Last Updated: January 1, 2024

SportGuide, LLC ("we," "us," or "our") operates SportGuide.app ("Service"). This Privacy Policy explains how we collect, use, disclose, and protect your information when you use our sports scheduling and channel information service.

By using SportGuide.app, you agree to the collection and use of information in accordance with this Privacy Policy.

1. Information We Collect

Personal Information

We collect information that can identify you personally:

Account Information:

• Name and email address
• Business name and address
• Phone number (for Enterprise customers)
• Job title and role within your organization

Payment Information:

• Billing address
• Payment method details (processed securely by Stripe)
• Transaction history and subscription details

Staff Information:

• Email addresses of staff members who receive scheduled updates
• Names and roles for multi-user accounts
• Permission levels and access preferences

Business Information

Venue Details:

• Restaurant or bar name and location
• Operating hours and scheduling preferences
• Sports preferences and team affiliations
• Channel provider and package information

Usage Information:

• Sports events you search for and view
• Filtering preferences and saved searches
• Schedule sharing and export activities
• Feature usage patterns and frequency

Technical Information

Device and Browser Data:

• IP address and geographic location
• Browser type, version, and settings
• Device type, operating system, and screen resolution
• Referring websites and page navigation paths

Service Analytics:

• Pages visited and time spent on each page
• Features used and interaction patterns
• Error logs and performance metrics
• API usage statistics (for Enterprise customers)

Cookies and Tracking Technologies

Essential Cookies:

• Session management and authentication
• Security and fraud prevention
• Service functionality and preferences

Analytics Cookies:

• Usage statistics and performance monitoring
• Feature effectiveness and user behavior analysis
• A/B testing for service improvements

Third-Party Cookies:

• Payment processing (Stripe)
• Customer support (if applicable)
• Marketing and advertising (with consent)

2. How We Use Your Information

Service Provision

Core Functionality:

• Provide sports schedule and channel information
• Authenticate users and manage accounts
• Process payments and manage subscriptions
• Send automated schedule emails to designated staff

Personalization:

• Customize sports and team preferences
• Provide location-based channel information
• Remember search filters and preferences
• Deliver relevant sports content

Communication

Service Communications:

• Account notifications and security alerts
• Subscription updates and billing notices
• Service announcements and feature updates
• Technical support and customer service

Marketing Communications (with consent):

• Newsletter with sports industry insights
• New feature announcements and tips
• Special offers and promotional content
• Industry surveys and feedback requests

Business Operations

Analytics and Improvement:

• Analyze usage patterns to improve our service
• Identify popular sports and features
• Optimize performance and user experience
• Develop new features and capabilities

Legal and Security:

• Comply with legal obligations and requests
• Prevent fraud and protect against security threats
• Enforce our Terms of Service
• Resolve disputes and investigate violations

3. Information Sharing and Disclosure

Third-Party Service Providers

We share information with trusted partners who help us provide our service:

Payment Processing:

• Stripe for payment processing and billing
• Only necessary payment information is shared
• Subject to Stripe's privacy policy and security standards

Infrastructure Providers:

• Cloud hosting services for data storage and processing
• Content delivery networks for performance optimization
• Analytics services for usage insights (anonymized data)

Communication Services:

• Email service providers for automated schedule delivery
• Customer support platforms for service inquiries
• SMS services for critical notifications (if applicable)

Business Transfers

In the event of a merger, acquisition, or sale of assets:

• User information may be transferred to the new entity
• Users will be notified in advance of any such transfer
• The same privacy protections will continue to apply
• Users may have options to delete their data before transfer

Legal Requirements

We may disclose information when required by law:

• In response to valid legal process (subpoenas, court orders)
• To protect the rights, property, or safety of our users or others
• To investigate potential violations of our Terms of Service
• To comply with regulatory requirements

Aggregated Data

We may share aggregated, anonymized data:

• Industry trends and insights with business partners
• Usage statistics that cannot identify individual users
• Sports popularity data for content partnerships
• Performance metrics for service optimization

4. Data Security and Protection

Security Measures

Technical Safeguards:

• Encryption of data in transit and at rest
• Secure authentication and access controls
• Regular security audits and vulnerability assessments
• Intrusion detection and monitoring systems

Operational Safeguards:

• Employee training on data protection practices
• Limited access to personal information on a need-to-know basis
• Background checks for employees with data access
• Incident response procedures for security breaches

Physical Safeguards:

• Secure data centers with restricted access
• Environmental controls and monitoring
• Backup and disaster recovery procedures
• Secure disposal of hardware and storage media

Data Breach Response

In the event of a data breach:

• We will investigate and contain the breach promptly
• Affected users will be notified within 72 hours when required by law
• We will provide information about what data was involved
• Steps to protect yourself will be recommended
• Regulatory authorities will be notified as required

5. Your Rights and Choices

Access and Portability

Account Access:

• View and update your account information at any time
• Download your data in a portable format
• Request copies of information we hold about you

Data Portability:

• Export your sports preferences and saved searches
• Download your usage history and analytics
• Transfer your data to another service (where technically feasible)

Correction and Deletion

Data Correction:

• Update incorrect or outdated information
• Modify your sports and team preferences
• Change staff email addresses and permissions

Data Deletion:

• Delete your account and associated data
• Remove specific pieces of information
• Request deletion of inactive staff accounts

Communication Preferences

Email Controls:

• Opt out of marketing communications
• Customize notification preferences
• Manage automated schedule delivery settings
• Choose communication frequency and timing

Cookie Controls:

• Accept or decline non-essential cookies
• Manage cookie preferences through browser settings
• Opt out of analytics tracking (with service limitations)

Limitations on Rights

Some limitations may apply to your rights:

• Legal requirements to retain certain information
• Ongoing disputes or investigations
• Technical limitations of our systems
• Legitimate business interests (fraud prevention, security)

6. Data Retention

Retention Periods

Active Accounts:

• Account information: Retained while account is active
• Usage data: Retained for up to 3 years for analytics
• Payment information: Retained as required by financial regulations

Inactive Accounts:

• Free accounts: May be deleted after 12 months of inactivity
• Paid accounts: Retained for 30 days after cancellation
• Legal retention: Some data kept longer for compliance

Specific Data Types:

• Sports preferences: Deleted immediately upon account deletion
• Staff email lists: Removed within 30 days of cancellation
• Transaction records: Retained for 7 years for tax and legal compliance
• Support communications: Retained for 3 years for quality assurance

Data Deletion Process

When you delete your account:

1. Active services are immediately terminated
2. Personal information is removed from active systems within 30 days
3. Backup systems are purged during next scheduled maintenance
4. Some information may be retained in anonymized form for analytics
5. Legal and compliance data is retained as required by law

7. International Data Transfers

Cross-Border Processing

• Our service may involve data processing in multiple countries
• We ensure adequate protection for international transfers
• European users' data is protected under GDPR standards
• We use standard contractual clauses for data transfer protection

Data Localization

• Primary data storage is in [Your Primary Data Center Location]
• Backup systems may be located in [Secondary Locations]
• Users can request information about where their data is stored
• Enterprise customers may have data residency options

8. Children's Privacy

Age Restrictions

• SportGuide.app is not intended for users under 18
• We do not knowingly collect information from minors
• If we discover information from a minor, we will delete it promptly
• Parents or guardians can contact us about any concerns

School and Youth Programs

• Special privacy protections apply to any educational use
• Parental consent is required for users under 18
• Limited data collection and enhanced security measures
• Regular deletion of unnecessary information

9. Changes to This Privacy Policy

Notification of Changes

• Material changes will be announced with 30 days advance notice
• Notice will be provided via email and service announcements
• Continued use of the service constitutes acceptance of changes
• Users may delete their accounts if they disagree with changes

Types of Changes

Administrative Updates:

• Contact information changes
• Clarifications of existing practices
• Legal requirement updates

Material Changes:

• New data collection practices
• Changes in data sharing arrangements
• Modifications to user rights
• Significant security or privacy impacts

10. Regional Privacy Rights

California Residents (CCPA)

California residents have additional rights:

• Right to know what personal information is collected
• Right to delete personal information
• Right to opt out of the sale of personal information
• Right to non-discrimination for exercising privacy rights

Note: We do not sell personal information to third parties.

European Residents (GDPR)

EU/EEA residents have specific rights:

• Lawful basis for processing (legitimate interest, consent, contract)
• Right to access, rectify, erase, and port data
• Right to restrict processing and object to processing
• Right to withdraw consent and lodge complaints with supervisory authorities

Other Jurisdictions

• We comply with applicable privacy laws in all jurisdictions where we operate
• Additional rights may be available based on local laws
• Contact us for information about your specific regional rights

11. Contact Information

Privacy Inquiries

For questions about this Privacy Policy or our privacy practices:

Email: privacy@sportguide.app Subject Line: Privacy Policy Inquiry

Mail: SportGuide, LLC Privacy Officer [Your Business Address]

Data Subject Requests

For requests to access, correct, or delete your information:

Email: privacy@sportguide.app Subject Line: Data Subject Request

Include in your request:

• Your full name and email address associated with your account
• Specific information or action you're requesting
• Verification information (we may ask for additional verification)

Response Times

• We will acknowledge your request within 5 business days
• Most requests are completed within 30 days
• Complex requests may take up to 45 days with notification
• We will provide regular updates on request status

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This Privacy Policy is effective as of the date listed above and was last updated on that date. We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information.